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Nut milk and swimwear: Lord Sugar has chosen his latest apprentice

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Series 14 of The Apprentice has ended following the final showdown between contestants Camilla Ainsworth and Sian Gabbidon.

The original format saw business personality Alan Sugar offer a six-figure salary to the winner of the show and a position within one of his companies.

That format was later changed, and now we see the winner’s business idea get a £250,000 cash injection from Lord Sugar who’ll take a 50% stake in the company.

This year’s final saw 2 registered companies vying for the investment from Lord Sugar. One company is based in Yorkshire, and the other in Lancashire. A genuine boardroom War of the Roses!

So, who were they?

Sian Marie Fashion Limited

Sian Marie Fashion Limited is a Leeds-based swimwear fashion brand owned by Sian Marie Gabbidon. Registered as a company at Companies House in February this year, Sian claimed she would bring passion and fire to the boardroom and would be merciless.

Yet she was moved to tears in Episode 12 last week during the tough interview phase – but not because of a grilling, but because one of Lord Sugar’s business advisors, fashion and style entrepreneur, Linda Plant told Sian during her interview:

I did notice you mentioned someone said to you ‘you can’t build a brand if you live in Leeds’. Well I built one of the biggest knitwear brands in the country living in Leeds, so you can build a brand.

For Sian, this was obviously highly inspirational as Linda is a successful self-made woman who went from a selling from a stall to selling her fashion designs around the world. The tears flowed for Sian - although she was told off for it almost immediately!


Camilla Ainsworth’s company MYLKPLUS limited is a Blackburn-based manufacturer and retailer of nut milk. A former law student, Camilla ‘ditched the wig for nuts’ and has a passion for health and wellbeing.

At 22 Camilla is the youngest finalist in the entire run of the TV show, and her limited company was only recently registered back in August this year, as referenced by Lord Sugar during the show.

Despite this, Camilla’s Mylkplus corporate website has hinted that a major announcement is just around the corner for the young entrepreneur.

You’re hired!

After a 3 day challenge which included Sian and Camilla pitching their ideas to industry experts, Lord Sugar announced in the boardroom he’d be investing his money into Sian Marie Fashion Limited.

You should see the public register details for Sian’s company change over the coming weeks as Lord Sugar appears as a 'person with significant control' (PSC) in the company.

You can view all company information on the company register for free.

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