May the 4th is a very special day in the calendar of many a nerd. This is because the date in question happens to sound a lot like the catchphrase uttered by most of the characters in Star Wars:
May the Force be with you.
To mark this special day, I decided to use the free data we make available to the public to see the impact Star Wars has had on the register. So, I opened Companies House Service (CHS) and started to look around the register for companies that were incorporated by a Star Wars fan.
CHS is a free service that will let you search for any UK company or a company director. You can view company data and document images. This was going to be extremely helpful in my mission.
During my investigations, I noticed a correlation between a company having a nerdy Star Wars name, and the age of the director (partial date of birth listed as between 1970s and 1980s). I call this, The Lang Principle of Star Wars Company Naming. And then, this blog took on a new purpose: to prove my principle right, so that I can produce and submit a scientific paper and earn some kind of super nerd award!
I didn’t bother with searching for an obvious Luke, Leia, Han, Chewie or Yoda. I wanted to find the real nerds. So, naturally, I started with:
Mos Eisley – a space port on Tatooine
Believe it or not, we have a Mos Eisley Ltd on the register.
By applying 'The Lang Principle' to the directors of this company, it’s highly likely the company name is a result of Star Wars fandom. It’s been going strong since 2005, so naming their business after a ‘wretched hive of scum and villainy’ doesn’t seem to have held them back. The Lang Principle of Star Wars Company Naming was right!
Dagobah – the star system where Yoda hid from the Jedi purge
We have multiple Dagobahs on the register.
The Lang Principle would suggest most of these companies appear to fall into the Star Wars fanatic company naming convention. Again, proving The Lang Principle of Star Wars Company Naming to be right!
“I thought you weren’t going to search for the obvious ones!”, I hear you cry. And yes – Mos Eisley and Dagobah are pretty obvious. So, I’ve picked one from left field... Dengar.
Dengar – housewives’ favourite Star Wars bounty hunter
We have 2 registered companies with Dengar in their name. I know! I was as surprised as you.
I applied The Lang Principle of Star Wars Company Naming, and only one director of one of the companies met the date of birth requirements. Not a good start. The Lang Principle was at risk of being debunked. Individuals who were not born in the 70s or 80s had named their companies after an obscure Star Wars character! Then I looked at the directors’ names:
Company 1 – DENis Keogh & Neil GARner
Company 2 – Mark & Peter DENt & Peter EdGAR
The company names were an amalgam of their names! The Lang Principle of Star Wars Company Naming was still true.
And, there you have it. You no doubt laughed, you cried, and you learnt some valuable lessons.
Your turn: flood the comments below with any companies you can find, that help demonstrate The Lang Principle of Star Wars Company Naming.
Now, move on... “These aren’t the blogs you are looking for”.