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Love Island: the fame, the fortune and the limited companies

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It’s been 5 years since Love Island made its ITV debut, catapulting its contestants into the limelight as they set out on a mission to find love. And pocket a £50,000 prize.

Sadly, not all contestants have been lucky enough to find love or take home the cash prize. But many have gone on to use their newfound fame to launch their own enterprises.

With Love Island back on our TV screens for its sixth series, we look back at past islanders who made sure they did not put all their eggs in one basket when they got down to business.

Amber Rose Gill

This former beautician from Newcastle had her sights set on business success well before she pocketed the prize money during Love Island 2019.

The series had only been airing for a few weeks when she incorporated ARG Promotions Ltd whilst still in the villa, presumably planning ahead for the success she was on track to achieve. And she was not wrong.

Amber is said to be the fastest Love Island millionaire thanks to collaborations with various brands. She secured a £1 million deal with fashion brand Miss Pap and is rumoured to charge brands up to £10,000 per sponsored Instagram post.

Her image alone has been reported to have helped push Boohoo’s fashion sales past the £1 billion mark.

Kem Cetinay

The former hairdresser from Essex captured the heart of the public in 2017 thanks to his bubbly personality, bromance with fellow islander Chris Hughes and for creating some of the show’s most memorable catchphrases.

It’s no surprise that after winning season 3 he went on to achieve big success and incorporated KEMCET Ltd. He secured a record contract, a TV deal and became the first ever male brand ambassador for Primark. He also got himself a regular slot as ITV This Morning’s showbiz reporter.

His business flair and popularity with the public has reportedly earned him more than £1.5 million.

Megan Barton Hanson

Megan was a fourth runner-up during season 4, but that didn’t stop her from going on to use her fame to start a thriving personal brand.

After incorporating her own business MBH Productions Ltd in 2018, she signed a hefty endorsement deal with clothing retailer Pretty Little Thing, appeared on the covers of numerous magazines, earned money through sponsored social media posts and booked various media appearances.

It’s estimated that the 25 year old has a net worth of £1.1 million.

Wes Nelson

Since leaving the island in 2018, season 4 favourite Wes Nelson has gone on to create a name for himself in the entertainment industry, building the foundations of his business empire as he goes.

After exiting the show 2 years ago, the now 21 year old has used his 1.7 million social media following to attract paid partnerships with brands such as boohooMAN. He's appeared on hit ITV shows like Dancing on Ice and The X Factor: Celebrity, and more recently incorporated WN Property Investments Ltd with Companies House.

Wes Nelson.

The moral of the story

There’s no doubt that Love Island has created a reputation for itself as a platform to help launch successful careers. You only need to take a quick look at the names above to see how a savvy business acumen and being in the public eye can create the perfect recipe for company success.

But it’s not the only way to achieve big things in business.

Many people aspire to create successful careers for themselves, but not all of us can wait for our Love Island opportunity to arrive. Sometimes, you’ve just got to get out there and go get it.

Whether you need help sourcing funding to buy premises, need to register your business or learn more about what’s expected of you as a director, there's lots of support available to you.

You’ll find an array of tools and resources created by Companies House, other government bodies and independent organisations to help you get on the path towards entrepreneurial success.

Our #GetBizzy campaign was created to help inspire the UK’s next generation of young entrepreneurs. We want to make sure 16-24 year olds are aware of who we are, what we do and how our tools and resources can help them take their business ideas to the next level.

Read more blog posts from the #GetBizzy campaign.

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1 comment

  1. Comment by Guy Bailey posted on

    Good to see their grafting being rewarded!