Part 2 of Jo Carter's blog, explaining how we've created our user personas.
Co-founder of The Satori Lab.
Part 1 from this week's guest blogger, Jo Carter of The Satori Lab. She looks at how our User Research team is using personas to develop new services.
Related content and links
About Companies House
Our staff blog about themselves and their work, Companies House services and the information we hold on the register. We also invite guest bloggers who have an interest in UK companies and business advice.