Personas: why and how we use them (part 2)
Part 2 of Jo Carter's blog, explaining how we've created our user personas.
Jo Carter
Co-founder of The Satori Lab.
Personas: why and how we use them (part 1)
Part 1 from this week's guest blogger, Jo Carter of The Satori Lab. She looks at how our User Research team is using personas to develop new services.
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